Age of Excess


Everywhere we look today, almost on every
front, there is someone attractive trying to get you to buy something you may or may not need. Do we buy it because she’s pretty, or he’s handsome?

Do those sparkling eyes and that shiny hair convince us to open up our wallets? Perhaps they do, perhaps we’re buying a fantasy. We always like to be nice to beautiful-looking people, but do we have to give them our money?

We all admire the beautiful. And while it’s a good argument for us to always make sure that we smell good, and we are clean, and perhaps even try and be beautiful too, it begs the question: how much baby do we really need?

Do we buy an excessive amount of stuff because of the many beautiful people who are selling it to us through media, or through face-to-face sales?

In the future I think sustainability and not beauty will be the barometer of sales.

Repurposing of objects is good in itself, but it can be self-defeating, if you don’t need those objects in the first place.

Like it or not, there is an injustice in the distribution of stuff. Instead of buying and getting buried in a mountain of unloved clutter, in the future I think a more calculated approach to ownership will rule the day!

Musically yours, Amy Zents